Yorgos Tratakis, born in 1983 in Athens, studied Business Administration at London Metropolitan University and completed his postgraduate studies at Suffolk University in Boston. He joined the Eurochartiki (Endless) industry early on—the family business founded in 1985—gaining first-hand expertise in the fields of production, marketing, and exports. Since 2019, as the second generation of leadership, he has been leading Endless EC, steering the company’s growth strategy and corporate transformation.