Valeria Tsami is the Vice President and Executive Director of FOCUS BARI, a leading Greek consulting company focusing on market research & customer experience. In 30+ years of successful professional career, she has held various positions of responsibility, has handled important accounts of Greek and multinational companies in different sectors and has unique experience and specialization in Media Audience measurement Surveys in Greece.

Believing in the power of cooperation to achieve common goals, she is a Member of the Board of ACEO and Head of the ACEO’s Task Force for Equal Opportunities in Leadership, President of SEDEA (Association of Polling & Market Research Companies), member of the PES and a member of EEET. From 2004 to 2019 she was representative for Greece of the EMRO network (European Media Research Organizations).

She is a graduate of the Faculty of Philosophy of the Athens University, with specialization in Psychology and holds an MSc Research Methods in Psychology from the University of Reading in England. Through the ICPS Triple Certificate in Coaching program in 2014, she obtained the certifications Coaching Clinic Certificate (CCU), CEU Certificate in Coaching for High Performance (AMA) and Certificate in Solution-Focused Coaching (MDI). She was born and raised in Athens, is married and has a daughter.